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| Strategic
Positioning |
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Motherlines has
strategically positioned in New York, United States,
that being the global business power center. Motherlines
has stretched its regional head quarter in to the Emerging
Western Asia Hub, Dubai, UAE, with the focus on Middle
East, Upper Gulf and Indian Sub continent. This will
not only enable Motherlines cater to the specific needs
of international traders in North America from Asia
but also to offer more attention on service level and
information. |
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| Operations |
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The exclusive arms
of the group have dedicated our selves to provide logistic
solutions to trade between Asia and North America by
designing customized solutions for each of them. With
service as our fundamental mission, technology as our
tool, and teamwork as the driving force, the company
uses all resources - every day and every load - to meet
and exceed the expectations of our customers! |
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| Vision |
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| Create business opportunities to recipients
of our service by offering solutions in supply chain. |
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| Mission |
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1. Understand customer needs thereby provide cost effective
transportation in minimum time.
2. Remain as a profit making corporate by providing reliable
service.
3. Provide visibility to supply chain and empower customers
with information.
4. Provide a platform for optimization of employee performance
and put them in a path of progress. |
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| Credentials |
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The group has proven
its credentials, time, and again, by being an integral
part of our customer’s success, taking care of
both import and export for airfreight as well as ocean. |
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| Culture |
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We believe of respecting
others and ourselves. In Motherlines, we create and
harness environments where employees get opportunity
to work to their true potential and offer meaningful
solutions to logistics challenges of customers in inter
national transportation industry and supply chain. We
believe in Quality and our people are oriented towards
Total Quality Management (TQM). These aspects determine
our culture that has paved way in high retention ratio
of our customers. |
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| Philosophy |
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1. Where we are an integrated part of our customers’
logistic activities.
2. Where the focus is on excellence and results.
3. Where every individual strives for personal as well
as professional growth.
4. Where barriers to effective communication do not exist.
5. Where information sharing is not considered a threat.
6. Where leadership is defined as the service of subordinates.
7. Where coming to work everyday is a joy.
8. We realize that it is our Customers who keep us in
business and we want them to be with us – ALWAYS.
9. We will stick to the foundation and retain the HUMAN
touch with our CUSTOMERS while adapting the systems and
e -products with the change in business carried out worldwide.
10. Where constant refinement and upgrading of every aspect
of the services rendered in anticipation of the customers’
growing needs becomes routine of life.Yes this has paid
us rich dividends. We will continue to focus on this important
aspect of our functioning to benefit our valued customers,
the Organization and the Industry on the whole. |
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| System |
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Motherlines is a
system driven organization with the flavor of personal
touch. We have procedures and processes in place to
drive Motherlines’ engine where human resource
fits in as value added wheels and takes the vehicle
to its destination with safety and efficiency.
We upgrade and expand on our IT base
periodically. We re-engineer process and procedures
that deserve a revisit over a period of time thereby
ensure that the system is stable and capable to meet
our customer’s challenges and exceed their expectations.
The concept of re-inventing cycles on the methods and
procedures based on customer specific long term goals
have helped us to develop customer specific logistics
solution packages.
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| Core Strength |
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We do not want our customers waiting for long and
expensive ‘moments’ in the traffic jam
of automation super highways which is where they are
partially driven to in today’s business environment.
We do not want customers in cross roads when they
reach you for information.Though we embrace technology and use its merits and
translate it to customer benefits we have developed
a personalized back up system that will stand tall
and fetch information that you need with the interaction
of our staff any time and every time. As we have manual
back up for our systems and procedures, we do not
get in to automation bottlenecks. A highly personalized
customer service support system is our core strength.
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| Customer Satisfaction and
Performance Reviews |
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We do conduct customer
satisfaction surveys with in house or outhouse professionals
to measure their satisfaction levels of our corporate
customers in various avenues of our service. This not
only helps us to understand where we stand but to take
corrective actions, thereby getting closer to a customer
and exceeding expectation levels with continuous refinement
of our service and performance consistency. |
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| Human Resource |
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We consider human
resource as one of the best assets in service industry.
They can make or break company’s image and needs
to be dealt with seriousness. We pick and choose them
by evaluating their ability and attitude in adapting
themselves to the professional environment of Motherlines.
People, if they have capabilities get on board Mothelines
and set themselves for a long journey where they pass
many milestones towards their career destination. We
believe in training and continuous improvement and so
put our resources through various training programs.
We have Key process and performance indicators to evaluate
performance of our staff and set higher goals for them
from time to time based on their accomplishments. This
is why perhaps, people of all walks of life like to
be associated with Motherlines assignments. |
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| Human Resource Development
Policy |
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While we benchmark
and encourage developing task execution capabilities
of our staff, our focus is also on developing managerial
skill sets for performance excellence. We are aware
that effective SCM demands more of managerial skills
rather than task execution capabilities. |
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